Optimization to get a website and blogs noticed requires significant effort. So when time is spent generating a great marketing campaign, content has been optimized, and the best SEO software has been used, what happens when the web pages still do not rank? Well, it’s time to go back to the beginning and figure out why.
Even when using automated SEO software, some issues need to be detected and dealt with manually in order to rank pages and get them noticed by search engines.
Confirm that Pages Are Indexed
Silly as it may sound, one of the main reasons why well-optimized websites don’t actually rank is because they haven’t been indexed for some reason. Google has no idea they are even there. Confirm that pages are indexed by testing site URLs with a search operator. Type ‘site:websitename.com’ or site:websitename.com/blog, for example, in the search box and see what comes up.
If search results show no pages, it means the site hasn’t been indexed, which should be the first thing to take place. Set up the site with Google Search Console, submit it, and use the console to monitor indexing and related issues.
Determine Current Pagerank
Once confirming that pages are actually indexed, determine where they are ranking. Whether searching manually or using SEO software to help, determine the starting point that needs to be monitored as efforts to improve rank are made. Use this positioning to research and differentiate between pages that are doing better than others by analyzing keyword performance and comparing it with pages on other websites that are ranking well for the same words.
Improve Keyword Choice
Consider ways to rank higher with better, more demanding keywords. Low ranking keywords tend to be easier to work with; however, they gain few results. Using SEO software that can analyze keyword difficulty, search for keyword options with a higher difficulty rating and use some of those as well as the easier ones. Competition with more common, higher ranking keywords should not necessarily be avoided, since every web page is different and has its own chances of ranking.
Review Content and Page Optimization
Even the best automated SEO software needs help in the form of properly optimized content and webpages, so stop to review and look for areas where that can be improved. Start off by checking source code on individual pages to quickly search for title tags and meta description to make sure they are filled out, well optimized, and unique. Make necessary corrections, then move on to search keyword use. Ensure that the copy on each page has the exact keyword used correctly, as well as long-tailed and semantic versions. Research other methods used to optimize pages and double check everything.
Create Better Recognition and Authority
Sometimes the best thing that can be done to get pages ranked is increase exposure, site recognition, and brand authority. Increase quality inbound links and monitor them regularly. Repair or remove broken or low-quality links and keep the useful content coming. Engage audiences to increase backlinks and try to convert mentions to links. Make sure all incoming links are follow links for the greatest effect; set nofollow links individually as necessary.
SEO marketers who are doing everything right yet still experience trouble getting pages to rank frequently need to go back to the simple beginnings to correct minor issues that are causing major problems. Automated SEO software can be extremely helpful in improving pagerank; however, even the best SEO software still requires human intervention and decision-making. The points mentioned above can help resolve frustrating ranking problems!
