Pop-ups are a topic of great controversy in blog posting and article entries, as anyone who works with SEO surely knows. They do serve their purpose when used effectively; however, they can sometimes do more harm than good. So how should an SEO consultant make the best use of this kind of technology with automated blog posting? By ensuring they use ads in the right way to enhance a user’s experience and not detract from it, these experts can create effective pop-ups that can often be an asset.
Do They Drive Viewers Away?
Some businesses assume that all pop-ups are bad and should be avoided at all costs where automated blog entries are concerned; however, this is not necessarily the case. They can actually be very effective when used for the right reasons, such as increasing subscription lists and offering on-the-spot promotions. Research does show that effective spontaneous ads used with automated article posting can increase conversions; however, they can also reduce website traffic and effectiveness as well.
Thankfully, it is fairly simple to understand how these endorsements are supposed to work and how to ensure they function as designed. Bounceback rates should always be monitored on pages where these ads and different types of pop-ups are used.
Using the Right Ads
Getting the best of both worlds when using pop-ups for article posting means being aware of what kind of problems can occur with these type of ads and avoiding them:
- Use in Moderation - Nothing disrupts a user’s experience on a website more than frequent pop-ups that are hard to shut down, continue to reappear, or just appear too often. A good rule of thumb is to only use one type of this feature on a website at a time to keep from overwhelming users. Timing is also essential, although SEO experts should avoid trying to include multiple offers, information requests, or other types of advertisements into their website or blog entries.
- Use At the Right Time - There is nothing that says a pop-up has to be the first thing a user sees when they visit a blog or website. Those that appear immediately after the viewer reaches the site often contribute to bouncebacks. Consider adding the pop-up to show up at another, more strategic time. A slide-in type of plug can be used that activates when a user scrolls down to a certain point in the page. Exit pop-ups are also effective since the user was leaving anyway; they cannot actually do any harm and may still elicit a last minute conversion.
- Use Smart Ones - Another way to ensure that users see the right pop-ups at the right time and only in moderation is to use behavior modification technology. These programs display ads based on what the user does on the website and can also avoid repeating the same endorsement after it has already been viewed and closed. This provides a more personalized experience to the user, showing them only ads that are relevant to them and avoiding annoying and unnecessary ones that are of little value.
- Use Attractive Ones - Pop-up design is also an essential factor, since ads that are too busy, poorly worded, or contain too many distractions are especially offensive. Design these plugs so they compliment the website and keep them simple, such as a form to fill out or a small amount of text with a Call To Action (CTA).
Although there is no perfect formula for using pop-ups with automated article entries, by starting out with some good basics, SEO developers can find a way to successfully incorporate them into their forum and articles. When posting these kind of advertisements to a blog, the trick is to make sure they are relevant, well-timed, and used in moderation. Rather than bothering readers and considering the user first, a well-designed pop-up can provide both convenience and conversions when used in automated blog entries!