Landing Pages

One of the more important considerations in landing page creation is how to get many different pages to rank for individual keywords. Unless landing pages turn up when a user searches for that keyword, they do little good for their linked website. Effective page production with landing page creation software is a start; however, it is important to consider other methods for improving page rank as well.

This is when landing page silos should be used. Using keyword silos on websites, landing pages generated with a landing page creation tool can yield pages that are well optimized and searchable and will improve page rank as a result.

What Is A Silo?

Siloing websites is a method used to organize many webpages in order to make them easier to index, which in turn makes them easier for search engines to find, read, and then deliver their content to searchers. Through siloing, web pages gain increased authority based on how they are organized in the silo and inbound links to those pages.

How Do Silos Help Rank Landing Pages?

Since websites that use landing pages frequently have many of these optimized pages targeting various keywords, it can be difficult to get these pages ranked. Landing pages are promotional and do have incoming links whenever someone reads a blog post from the web site and clicks on one of the links that is imbedded within the article. By itself, this only helps one keyword and has little effect on all of the other keywords that may be on the website that are similar, yet different.

In order to achieve the maximum amount of benefit when someone clicks on a link to a particular landing page keyword, keyword silos are created within the website itself. The landing pages are organized into various silos that link to and from each other to build authority for the relevant landing pages. The result is cumulative, as each link to one page is a link to another page, building authority from inbound links originating from blog and article pages that improve overall landing page searchability. Once landing pages can be more easily searched, increased traffic and other optimization methods combine to further improve landing page value and improve page rank even more.

How Do Silos Work?

There are two different kinds of silos used to organize landing pages to boost the page rank of each individual page. To achieve best optimization, these two silos must work together:

  • Horizontal Silo - Horizontal silos concentrate on organizing landing pages by main topics, then categories and subcategories. Starting with a Parent Page, each navigational link goes to a related category, which then leads to smaller and smaller categories and subcategories under those topics, creating a hierarchy among the landing page content.
  • Vertical Silo - Since it is common for the keywords represented on each landing page to have an accompanying targeted location, the various pages must then be linked to each other in strategic ways among the various locations to build the most authority for the individual pages. Effective linking improves indexing while also distributing link juice to the various pages that are linked together.

When implemented together, organizational and location silos work hand-in-hand to improve the indexing of a website and generate authority for individual landing pages. As those pages become more valuable, both from inbound links from both within and outside the website and other websites, they pass that authority onto related landing pages to which they are linked.

Although the concept of siloing can seem a bit complex, it is basically a systematic way to organize and link landing pages for greatest website effectiveness. The creation of landing pages allows for the sharing of link juice within the various siloed landing pages, which in turn yields improved page rank for all the landing pages. Understanding the siloing concept is important for website owners to understand when creating pages with landing page creation software!

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