As important a method as it has become in the past few years, many marketers are still unclear on how effective content marketing is done. Of course, content marketing automation software is helpful since it allows you to keep up with many campaigns more easily. Yet success does not come from content marketing automation alone.
For any campaign to succeed, you must begin by developing a good strategy, the same as with any other type of marketing campaign.
1. Define Your Goals
Before anything else, it is essential to define the goals you hope to achieve with your content marketing campaign. Depending on what these goals are, the audience and content will need to be addressed in a variety of ways.
Whether the plan is to generate more leads, sell more products, or get more followers or sign-ups, document all the goals your content marketing automation plan must achieve for it to be considered successful. Then continue defining your strategy based on this knowledge.
2. Define Your Niche and Audience
You need a good understanding of the specific niche to target with your campaign. Based on this, perform some research to find the specific audience(s) you want to reach with the content being managed with content marketing automation software.
How to best reach different individuals within your niche will depend on many demographic factors. You must know each of these ways to ensure your information reaches the right people in the proper formats.
3. Define Your Content and Voice
After you know what your niche encompasses, who the audience is, and how to reach them, it is time to define the type of content the campaign needs. This could vary from casual blog posts and social media postings to more technical articles and how-to videos.
Explore all of the different ways to reach audiences through their preferred methods, how to make your content marketing campaign unique from others targeting the same audiences, and the voice to use when generating information.
Plan the methods you will use to engage audiences and increase awareness such as discussions, commenting on blog and social posts, etc.
4. Create A Plan for Tracking Performance
The next step before getting started with a content marketing automation plan is to decide how to monitor key performance indicators (KPIs) including views, shares, leads, etc. according to the specific goals of your campaign.
Monitoring KPIs is essential for tracking campaign techniques and any changes made throughout its course so you will be able to learn what gets the best results and where the campaign needs more attention.
5. Create A Schedule
Once you have a plan to monitor everything, create a production and publishing schedule and stick to it. Scheduling and production planning is easy with content marketing automation software that also helps keep everyone in the production queue informed and on time.
From the content planning stage all the way through to the distribution stage, create a schedule that outlines the entire process every step of the way so nothing is missed. Then, just start working.
When starting a campaign by using content marketing automation, it may be easy to jump into producing blog posts and videos immediately; however, you may not get the results needed. Like any other marketing campaign, always begin a content marketing campaign with a great strategy that keeps everyone in the loop and working effectively toward the same goals.
One great way to do this is with content marketing automation software like SiteSuperCharger that will assist you with Steps A to Z in defining a strategy and putting that strategy to work!