A blog is one of the most important parts of any website, providing the continuous, quality content that both users and Google like. Posting articles to a blog keeps a brand relevant and is an essential part of building SEO. Therefore, posting articles automatically can be a vital part of getting good page rank. Yet for that to happen, articles must be properly optimized. Before queuing up articles for any type of automated blog posting, it is important to be sure that the content is SEO-optimized.
Understand Article Goals
Before beginning to generate content for entering on a blog, it is important to understand the goals this content is meant to achieve. For article posting to be beneficial to any website, the content that is entered must be relevant and useful to the reader. Content creation should focus around providing information that readers want to read and that will give them good information.
Along with serving the reader, content for automated forum posting must also satisfy Google’s many requirements for quality and useful content. Google’s main concern is getting rid of spam, eliminating duplicate content, and ranking pages that are of value to the reader. Google also reacts to essential optimization techniques, such as those designed to make indexing easier. When content pleases both Google’s needs and those of the reader, it is likely to rank.
Create Optimized Content
When creating relevant, useful, and informative information for automated article posting, SEO companies will also need to consider other optimization techniques listed here to support that content and ensure it gets the most attention from Google:
- Meta Titles and Description - Always use a meta title and description since meta tags improve and expedite indexing and help ensure the most relevant traffic visits a website. Include important keywords in both and keep meta titles under 66 characters. Descriptions should be under 156 characters.
- Headlines and Header Tags - Compelling headlines are essential in getting readers to click on a link. Successful and optimized headlines are those that contain numbers, directly address the reader, or offer a how-to or solution to a question or problem. Be sure to use standard H1, H2, and H3 header tags within the article, as these promote quicker indexing.
- Image Alt-Text - A big mistake that many SEO companies make is not adding alt-text to content images. Google’s indexers only understand code and not images. By adding optimized alt-text that includes relevant keywords, indexing is expedited and the image as well as the article where it is posted have a greater chance of ranking in both web and image searches.
- Permalinks and Interlinks - Two other essential, yet easy ways to optimize posts for entering articles automatically is by interlinking to other relevant pages within articles on the site and removing stop words from permalinks. Both of these techniques allow faster indexing and ensure that blog posts benefit from any link juice generated by other pages on the site.
Highly optimized forum content is essential in order for blog posting to be most beneficial. Whether entering articles manually or by using automated blog posting, SEO companies must provide quality and correct content that offers value to the reader, while simplifying indexing for easier inclusion in the SERPs. Although there are many additional ideas on the creation of optimized content for article posting, those mentioned above are some of the simplest, yet most overlooked techniques that every SEO should be utilizing!